Rodriguez directed From Dusk till Dawn in 1996 and developed its television series adaptation(2014–2016). He co-directed the 2005 neo-noir crime thriller anthology Sin City (adapted from the graphic novel of the same name) and the 2014 sequel, Sin City: A Dame to Kill For. He is also the creator of the Spy Kids franchise, as well as The Adventures of Sharkboy and Lavagirl in 3-D (2005), Planet Terror (2007), Machete (2010), We Can Be Heroes (2020), and directed The Faculty (1998) and Alita: Battle Angel (2019).
Rodriguez is a close friend and frequent collaborator of filmmaker Quentin Tarantino, who founded the production company A Band Apart, of which Rodriguez was a member. In December 2013, Rodriguez launched his own cable television channel, El Rey.
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